When the world feels noisy and uncertain, Indians are finding calm — and connection — in the company of their pets.
Across Indian cities today, the signs are everywhere — from …
In 2007, young designers in San Francisco — Brian Chesky, Nathan Blecharczyk and Joe Gebbia — were broke. A design conference had filled every hotel in the city, so they decided t…
How a watchmaker transformed into one of India’s most trusted lifestyle brands — blending design, technology, and emotion to define modern Indian aspirations.
Introduction: Fro…
In the mid-1950s, Procter & Gamble had a scientific breakthrough on its hands. Researchers at Indiana University, led by Dr Joseph Muhler and Dr William Nebergall, discovered …
The late 1970s were tough years for the United States Army.
The Vietnam War had left deep scars, and with the draft abolished, the country was adjusting to a new kind of milita…
In the mid-1980s, Isuzu found itself in a tight spot. The Japanese automaker had entered the American passenger-car market with sound engineering and solid reliability—but in a co…
In the late 1980s, General Motors faced a daunting reality — Japanese automakers were dominating the compact car market with reliability, innovation, and value. GM needed a comeba…
It began, as all great legends do, with an absurdly simple idea.
Two words, scribbled in the middle of the night by an ad man with a wry sense of humour: Bo Knows.
The year …
1. The Myth of the Unreachable Generation
Marketers across India are increasingly obsessed with decoding Gen Z — a generation that is vocal, hyperconnected, and reshaping how b…
There are few breakfast icons as beloved and enduring as Lucky Charms — the cereal that turned an ordinary morning bowl into a burst of colour, imagination, and “magically delicio…
A quiet revolution is underway in India’s pet food industry — one inspired by our own health journeys. As more Indians embrace holistic wellness, clean eating, and functional nutr…
Over the past few decades, the pet food industry has undergone a remarkable transformation—shaped by rising urbanisation, the humanisation of pets, and increasing awareness about …
Few advertising icons have roared their way into popular memory quite like Tony the Tiger, the striped, booming-voiced mascot for Kellogg's Frosted Flakes. Born in the golden age …
In the golden age of advertising, when jingles ruled the airwaves and copywriters shaped culture, few taglines achieved the instant recognition and lasting impact of "Aren't you g…
