Let's get one thing straight: Most e-commerce brands don't have a customer problem.
They have a discount problem disguised as a marketing strategy.
In the chase for conversi…
In today's digital-first landscape, your voice isn't just a branding element—it is your brand. But scroll through Instagram ads or e-commerce pages, and you'll likely experience d…
In today's fiercely competitive Direct-to-Consumer (DTC) landscape, simply having a superior product doesn't guarantee success. Some brands with average offerings consistently sel…
International luxury brands are in the midst of a cultural awakening — and India is at the heart of it. As India emerges as a significant player in global luxury consumption, bran…
For decades, global soft drink giants such as Coca-Cola, Pepsi, and Sprite have dominated the Indian market. But now, a desi disruption is fizzing up from the grassroots. From cum…
Understanding the Real Meaning of Scaling
When people hear the word "scaling," they often think it simply means growing bigger. However, in reality, scaling is about evolving—a…
Born in Lahore, in undivided British India, Har Prasad Nanda began his entrepreneurial journey with the flourishing passenger transport business - Nanda Bus Service – alongside hi…
Branding Is More Than Just Marketing
In today's saturated marketplace, branding is no longer confined to clever logos, catchy slogans, or visually appealing campaigns. At its m…
To many, Hawkins is simply a brand of pressure cookers. But behind that everyday kitchen essential lies a legacy of resilience, vision, and innovation that has spanned over six de…
Many iconic brands hide a lesser-known origin story that plays a crucial role in their growth and emotional connection with customers. In this series, we explore such stories—peel…
Mira Kulkarni's story is a testament to the idea that strength often emerges from life's most significant challenges. Married at 20, Mira soon found herself in a failing relations…
Long before sleek EVs and flashy bikes ruled Indian roads, the early ’90s saw a humble two-wheeler capture the hearts of young Indians: the Bajaj Sunny. Lightweight, stylish, and …
In the early 1970s, India was on the cusp of transformation. Bicycles dominated the roads, and motorcycles were still a luxury for the affluent. In this backdrop, a visionary idea…
Rapido has recently discontinued its two-wheeler ride services in Bangalore, leading to significant disruption for daily commuters who relied on the platform for affordable and qu…
